Zameena is a FREE online bellydance magazine/newsletter that is emailed to you every month. If you love bellydance then you will LOVE Zameena. Each addition is packed full of exciting articles guaranteed to excite you, motivate you and inform you all about bellydance and everything that goes with it. Our aim is to share our love of this dance form.  You will get to read guest articles from dancers across the globe. It is and all-inclusive magazine with past editions spanning Oriental, Egyptian, Turkish, Folkloric, ATS, ITS, Tribal, Shaabi, Baladi, Kaleeji, Algerian, Spanish, Greek and Iraqi Kaweely dance styles. 

Zameena is produced and co-edited by the mother-daughter team Sandra and Zara. It was originally made for the customers of their online bellydance store: Zara’s Zouk, as a way of thanking customers and keeping them up to date with all the instore offers. However now Zameena has become so much more and a magazine in its own right. The magazine has over a thousand subscribers, boasts over 30 additions and has been running for over three years. 

So what have you got to lose? Subscribe today, it’s free and you can unsubscribe anytime without any hassle. We NEVER share your email address with any external parties and promise to only ever email you once a month! This is our promise. 

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The first Zameena was sent out in August 2011 (OMG sooo long ago). Sandra (mum and boss of Zara’s Zouk) decided we need to have a newsletter: she had read about them in a marketing book – that was it we had to have one. At the time we had built up a few email address from Zara’s Zouk customers. We sent out a manual email to everyone with a few pics and news, by the third one Sandra had done her research we made the move to using MailChimp a proper online email/newsletter platform. This enabled us to make interactive emails and have a sign up form. You can read this first Mailchimp Zara’s Zouk email sent out October 2011 to 63 “subscribers”.



We aim to send out one newsletter a month always with in the first 10 days of the month. The first year we managed that, then we had a couple of years where we managed only 8 or 9 months of the year. However, over the past few years Sandra and I have become pros at making Zameena – we ara a mother daughter tag team with a system. We haven’t missed a monthly instalment of Zameena in over 4 years. And now we are on to our 100th issue WOOOOOW! Even we are shocked.

FIND ALL OUR ISSUES HERE in the archive on the Zameena website


The name Zameena

As the newsletter grew in subscriber numbers we realised it had gone past just being an update for Zara’s Zouk customers, it had become it’s own entity. We decided to give it a name. I trolled for hours on BABY NAME WEBSITES (well it is my baby) for a name for what now was a magazine (e-zine) not a newsletter. I wanted the name to be Arabic and start with “Z”, I finally settled on “Zameena” – it is an Arabic girls name meaning Intelligence. I felt this name captured everything I wanted the magazine to be. The first issue that went out with this name was in july 2013! and it became Zameena. We updated the header to the current/ logo headed in June 2018



The aim of Zameena

As the newsletter took on it’s own name and it’s new individual identity I set out the aims / motto for Zameena. I wanted Zameena to not just be a newsletter, I wanted it to be a magazine that acted as a platform to empower women though bellydance (at the time I was strugelling heavily from sexism in my PhD and in bellydance I sort refuge). I also wanted it to act as source of education and information about this dance and the cultures it comes from. Also we (Sandra and I) wanted to contribute something back to our customers - the dance community.


Subscriber Numbers

As already mentioned we started Zameena with 63 emails addresses: we now have over 2000 subscribers with around a 35% open rate! A mixture of Zara’s Zouk customers and people who just love a bellydance read each month. The majority of our subscribers come from the UK but it is opened in over 20 countries every month. The next top 3 countries, with subscribers are: the USA, Canada and the Netherlands. Sending a big hello to you wherever you are reading this :D


Guest interviews and host writers

As the numbers grew so did our content. Originally we would just update customers on our shop and what we had been upto but Zameena fast became so much more. We did our first feature of a dancer in our 19th issue February 2013 which celebrated the Year of the snake we featured Snakey Sue! Our first ever interview – and main feature of a dancer- quickly followed in our 20th issue March 2013, we interviewed Delilah (aka Delia) former Miss Bellydance UK, promoting her then new book (which I still recomend today) read the interview here. Since then we have had 6 dancer features and have done interviews with over 16 dancers.


Our first guest writer wasn’t until our 25th issue August 2013 before that we had produced all our own material. It was Helan Santa Maria, she wrote an amazing article “Is perfection holding you back”. Helen contacted us and asked if we could collaborate, I write an article for her newsletter and she write one for ours!! It was the start of something magical, since this Zameena has been the platform for over 45 guest writer articles (including a second from Helen). How cool is that? All these artists sharing their knowledge about everything bellydance.


Resident writers:

Within in those 45 guest articles includes a lot of article by our Resident writers. In February 2016 Kay Dance of love the beat wrote an article for us “Bellydance Love” for a valentines addition. After writing the article she asked if she could write more..WE LOVED KAY and said yes! From there our resident writer was born, a dancer that writes for us quarterly (every 3 months) for a year. It gives our readers a real chance to learn about a dancer and go deeper than just one article. Our resident writer issues have been some of our most popular issues. We are now on our 5th resident writer: 2016: Kay Dance, 2017:Sophia Fuber, 2018: Farah Haraf, 2019: Cassandra Fox and NOW 2020 Serena Dance. I personally LOVE the resident writer issues and through out doing these and working closely to the dancers for a year really built friendships with each one. Its seriously been an honor.


The first cover

Originally we wouldn’t really push Zameena outside of our own facebook page but in our March 2014 we had an interview with Farah Nasri. I was so excited to feature this dancer that I made the first Zameena “Cover” and advertised it all over facebook. It had a great response. From this I started making covers for every issue and also went back and made covers for some of the older issues – especially those who featured guest writers or interviews. There are now 72 covers for Zameena’s.


Lost editions

Unfortunately, we have lost 2 additions of Zameena from the archives, and in those were some amazing guest articles and dancer features, incluldeing a feature I did on Asmahan’s Sword dancing, Kassandra wrote and article about traing at home, Delilah wrote an article on sexy bellydancing and Clare wrote about bellydance muse. These two issue were special additions we made them using a special magazine website. They were literally virtual magazines that you could flick through.. Unfortunately the website shut down and with it our 2 special addition zameenas were lost!


Diversity and Empowerment

Our moto as mentioned is the “empowerment of women though bellydance” and we believe true empowerment only comes from diversity. We have made it an aim of Zameena to be as inclusive and diverse as possible – this is something we are always trying to improve on! Feel free to send your suggestions. We have featured male bellydancers and musicians, had guest articles on dancing whilst over 60, whilst living with cancer (Yvette Cowles), whilst being pregnant, articles talking about body image and size, discussing and addressing abuse in our community and we always try to get a BROAD range of different dancers to feature from different backgrounds and perspectives (hobbyist to pro). We have featured several articles discussing hard topics such as appropriation one of my favorites is by Esra Warda on Moroccan Chabbi dancing. We also ask you read Ahava’s article on Dancing whilst Black as well as some of our other features on Black bellydancers Including the ALL BLACK DANCER ISSUE.


We hope to continue this diversity in the future and actually one of our set out aims is to try and feature more dancers form origin countries (Egyptian/ Arab/ Turkish women) this can be difficult due to accessibility and language barriers but it is an aim we have set ourselves!



Music Corner

Not only wanting to promote diversity we have also wanted to ensure that the bellydance community stays connected to its roots and the root countries and cultures. When I saw on trips back to the UK that less and less dancers were using Arabic music at haflas I decided of instead of moaning about it, I would do something about it. To make middle eastern music more accessible in August 2018 I launched Music Corner. Every month I have written and features SEVERAL fresh songs from the Egyptian music scene, giving people the updates and celebrity gossip. I talk about the context of the songs, the culture surrounding it plus meanings and translations. This is one of my proudest contributions of Zameena. I believe music corner to be an amazing resource to the dance community. It also means that regardless of the main feature, I do my bit and contribute to each issues. In the same way I manage music corner Sandra launch info section in Jan 2018 – and usually writes this section (unless there is a guest writer or nudge her out like this month) sharing little snippets of info that she finds interesting either to do with Middle eastern culture or bellydance.


Our 100th Issue

I would like to end with a BIG thank you to VANESSA RAQS who wrote the head article for the 100th issue of Zameena...... When I told her it would be the 100th issue she REALLY REALLY rose to the occasion and wrote 100 bellydance tips, advice and wisdom. It is TRULY TRULY amazing resource of info which i can start to imagine took her the time to write! YOU HAVE TO READ THIS ISSUE and you have to share it not for my sake, but because this dancer REALLY share a WEALTH of knowledge that is PRICELESS


READ OUR 100th ISSUE with Vanessa HERE

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